# Local SEO 2026: Dominate Google in Your City
76% of mobile searches are local. If your business does not appear in the top 3 positions for your city, you are losing customers every day.
The reality of local SEO in Colombia
Who wins in local searches
- 1Businesses with optimized Google My Business: 3x more clicks
- 2Businesses with recent reviews: 2x more trust
- 3Businesses with local content: appear in the top 3
5 steps to dominate local SEO in your city
Step 1: Optimize Google My Business (critical)
If you do nothing else, do this: - Professional profile photo - Description with local keywords - Updated hours - Verified phone - Correct category (very important) - 10+ quality photos
Example for a consultancy in Bogota: "Business consulting in Bogota specialized in digital transformation, AI and automation. We serve companies in Bogota, Cundinamarca, and all of Colombia."
Step 2: Get Google reviews
Goal: 30 reviews in 90 days
Tactics that work: - Email customers: "We would love your Google review" - Direct WhatsApp with link - QR on invoice or proposal - Incentives (discount if you leave a review)
Real impact: each new review = +15% clicks
Step 3: Locally optimized content
Create articles for local searches: - "Web design services in Bogota" - "AI consulting for businesses in Medellin" - "Digital marketing agency in Cali"
This is not generic content. It is local content with: - Local data - Case studies from your city - Neighborhood or zone references - Local events
Step 4: Citations (local mentions)
Appear in local directories: - Google Maps - Facebook/Instagram - Yellow Pages - Industry directories - Business maps
Consistency is key: same name, phone, address everywhere.
Step 5: Localization signals
Technical code that tells Google your location: - Business schema markup - Location in site footer - Visible local phone - Full address - Embedded map
Most valuable local searches by city
Bogota - "digital marketing agency in Bogota" - "business consulting Chapinero" - "Bogota startup web development"
Medellin - "AI services Medellin" - "process automation Medellin" - "digital consulting Laureles"
Cali - "digital agency Cali" - "local marketing Cali"
Mistakes that destroy your local SEO
- oOutdated Google My Business
- oIncorrect phone across listings
- oNegative reviews with no response
- oBlurry or old photos
- oWrong category
- oIncorrect hours
Investment vs return
A local business optimized for SEO: - Initial investment: $500-1000 USD - Time: 4 weeks - Result: +50% in local customer calls - ROI: 10-20x in 6 months
Local SEO checklist (do this this week)
- oGoogle My Business audit
- oAdd 5 new quality photos
- oAsk for 10 reviews from happy customers
- oVerify consistent data on your website
- oCreate content for 2 key local searches
- oConfigure local schema markup
- o---
At Tech Tecnic we specialize in local SEO for Colombian businesses. We rank companies at the top of Google Maps. Want a free audit?